Brisbane SEO Training Courses

by Harrison B. Shaw on June 12th, 2007

I’ve just put the finishing touches on the SEO training courses to be held in Brisbane in July 2007. The blurb goes:

In 2007 Search Tempo will be conducting two-day training courses covering search engine optimisation and search engine marketing. The cost of these courses is $895 per person with a limit of 12 people per course. Here’s a sample lesson:

SEO – Advanced Article Marketing
Uploaded by 23squadron

Having attended the Search Tempo SEO Training Course you will be able to:

* Key concepts of SEO

Describe the major aim of search engine optimisation
Explain the foundation concept of pages verses sites when it comes to SEO
Describe recent changes in search engine ranking algorithms

* Keyword Analysis

Explain why keyword research is the most important aspect of SEO
Conduct keyword research using online tools to identify the most profitable key phrases for your web pages
Use KEI analysis to identify potential keywords for a web page
Analyse competitor SEO strategies and tactics
Produce customised key word phrases for each page in your web site

* Meta Tag Generation

Explain why meta tags are important and state which two tags are the most important
Identify the most important Meta tag elements
Describe the rules for meta tag creation
Optimize the page TITLE Tag
Optimize the page META Description Tag
Optimize the page META Keywords Tag

* Site design and architecture

Use domain names, page names, alt tags, file names, image names and manu anchor text to improve search engine rankings
Describe the purpose of the robots.txt file
Create a robots.txt file for your web site
Link a robots.txt file to a web page

* SEO Copywriting

List the five golden rules for SEO copywriting
Write web copy that includes the correct key word ratio and the correct HTML tags
Use online tools to calculate key word ratios
Optimize the page text for better keyword placement

* Search Engine Submission

Describe the search engine submission process, spidering and indexing process
Describe a method of getting listed in Google within 1 to 2 weeks
Create a sitemap using freely available online tools
Link a sitemap to a web page for spidering by the search engines
Create an automatic alerting system to tell you when Google has indexed your site
Apply to get your web site listed in Google local search

* Getting Quality one-way and two-way links

Describe the concept of Google PageRank
Describe the 5 qualities of the perfect incoming link
Draft a powerful directory listing description including key words in the anchor text
Use blogs and forums to get one-way links
Use blog and ping to get your new web pages indexed quickly
Use free directories to get one-way links
Use free software to automate the directory submission process
Identify the important qualities of a link exchnage partner
Describe how nofollow tags can be used to defraud link exchange partners
Subscribe to link exchange programmes to get reciprical links

* Article Marketing

Describe the 3 major benefits of article marketing
Describe the standard format and structure for an article to be submitted
Find over 50 article submission sites
Draft a powerful article author bio/resource box including key words in the anchor text
Use free software to automate the article submission process
Set up automatic alarms to let you know when an article has been published or syndicated